Herdsmen

Herdsmen aim to become the only premium supplier of meat that has guaranteed, in-depth traceability, exceptional quality from animals in their most natural environment. Herdsmen hold dear the values that their previous generations treasured. They see themselves together with their farmers as custodians and caretakers of the land.

Respecting the animals in their most natural environment. Their mission is to not be consumers of the land but rather help restore the environment. As with any other business customer satisfaction is at the top of their priority list. Every single package with the Herdsmen brand must be an example of precision, top end quality and something that brings their customers closer to their farmers. They are not just selling a product; they are selling a story, an emotion.

Of utmost importance are the farmers, the caretakers or custodians of the land.  Hardus and Annie Van Heerden, the founders of Herdsmen Ethical Meat of Origin, have always had a strong love and passion for the Boesmanland and their family farm Klein Rooiberg. Coming from that background, Herdsmen’s owners know the struggles that farmers face each and every day and want their customers to experience a little bit of this world with the hope of making a difference.

We at Herdsmen strive for the ethical treatment and full traceability of our meat products. Our sheep roam free in wide open spaces with little human contact. We believe that happy animals make good quality meat. Their diet consists of fragrant herb bushes that give their meat its unique taste. Our animals never see a feed lot and are humanely transported by truck to the closest abattoir to avoid elevated stress levels. Our motto is and will always be Ethical Meat of Origin.