Gideon Milling

The mill is very selective when it comes to buying wheat and none of the wheat purchased is genetically modified. Why is this selective purchasing of wheat important to know about? Much is made of organic and free-range farming today. The truth is that there is very little organic wheat farming in South Africa and labels can be deceiving. However, we procure our wheat from areas where minimum tillage is practiced, in essence biological farming. It works on the basis of a crop rotation system. In the West Coast, Southern Cape and Swartland areas the farmers plant canola in year one, lupins (a legume) in year two and wheat in year three. This process repeats itself with the seventh year being a rest year.

Gideon Milling was birthed as a vision, a dream, to transform the way farmers relate to the retail sector by having more direct involvement in their produce through the value chain, and to be able to provide good quality, healthier products to consumers at affordable prices. The plan is to grow this Kingdom business to one of influence in the marketplace. To start a business like Gideon Milling in a sector where big brands have been established for years might have seemed foolish for some, but like Gideon in the Bible with his small band of men, God has shown His favour in divine connections and opportunities, bringing together the right people at the right time. By just following His lead, we believe it is possible to make a real difference in the world.