The Food Web

After years of starting and running my own businesses and consulting for the Public Sector in the areas of Strategy and alignment, I turned 5 years ago to an area where I felt I had a small contribution to make.

I researched the many issues regarding the sustainability of small farmers, and seen the incredible work being done by others. What is very often missing though is the need to create replicable working business models, and critically to synergise/network in a practical sense the often disjointed or localised efforts of those already involved in the value chain.

Thus my goal has become, along side the many others with similar aims, to contribute to the creation of an environment conducive to the Growth and Sustainability of Small organic farms, Farmers and Artisans. This will bring about increased income security as well as job creation in the urban and more importantly to me, the rural environments, not only for farmers but in related services. Another spin-off is the enhancement of food security and health of the population of surrounding areas as a whole.

Where to start? 

  • Create markets for small organic, local farmers and artisans.
  • Integrate existing Logistics assets to provide access to market for more and more producers.
  • Network with existing players with the goal of integrating complimentary expertise and value chains regionally.
  • Develop integrated non-core support services for all players in the eco-system, whether producer, NGO etc. These could include Sales and Marketing, Logistics, Administration, Production and Quality Control system on shared cost basis.
  • Develop replicable models – sustainable small scale organic farms.
  • Beneficiation – no waste (waste turned into products)
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Test Tags

Test Tags

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R10.00
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Cheese Feta 700g Net Weight
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Cheese Gouda 250g
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Milk Jersey Full Cream 2L
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Eggs Large 12

Eggs Large 12

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R33.00
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Butter 500g

Butter 500g

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R85.00
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Peppers Green x2
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Tomatoes Kg

Tomatoes Kg

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R24.00
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Tomatillos 500g

Tomatillos 500g

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R35.00
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Kefir 1Litre
Kefir 1Litre

Kefir 1Litre

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R35.00
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Sage Pineapple

Sage Pineapple

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R11.00
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Coriander Vietnamese
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Potatoes

Potatoes

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R20.00
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Salsa Verde 250g Authentic Mexican
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Tomatoes Cherry Mixed Colours 200g
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Tomatoes Heirloom Mix Kg
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Kvass – Fermented Beetroot 500ml
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Squash Jack be Little Kg
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Squash Spaghetti 1.5Kg
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Cream Cheese (Lacto) Vegetarian 250g
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Yoghurt Bulgarian 500ml
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Watermelon

Watermelon

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R70.00
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Beans Green 500g
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Mint 30g

Mint 30g

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R10.00
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Leeks 300g

Leeks 300g

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R28.00
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Radish 150g

Radish 150g

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R21.00
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Spinach Young 300g
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Kale Curly 180g

Kale Curly 180g

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R17.00
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Tomatoes Cherry

Tomatoes Cherry

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R21.00
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Tatsoi 180g

Tatsoi 180g

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R20.00
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Onions Red 500g

Onions Red 500g

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R20.00
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Spinach Chopped 300g
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Strawberries Frozen Kg
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Raspberries Fresh 150g
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Raspberries Frozen Kg
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Blueberries Frozen Kg
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Blackberries Frozen Kg
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Berries Mixed Frozen Kg
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Microgreens Basil 20g
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Microgreens Pea 50g
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Microgreens Sunflower 50g
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Potatoes Kg

Potatoes Kg

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R28.00
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Mangos ea

Mangos ea

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R13.00
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Sweet Potato Kg

Sweet Potato Kg

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R25.00
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Brinjals Large ea
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Zucchini Noodles 300g
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Garlic Purple
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Fennel
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Dill

Dill

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Chillies Jalepeno Green
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Curry Leaves Dried
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Chillies Cayenne
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Chillies Cayenne
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Chillies Mixed Colours
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Coriander
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Chives
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Bay Leaf
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Carrots Orange

Carrots Orange

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R16.00
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Basil Sweet 25g

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