Day One

We grow and produce sustainable Rooibos tea. Our packaging is environmentally friendly and biodegradable. Our community oriented sustainable business ensures that the Rooibos products you consume are not only good for you but also for the environment and the community it comes from. Day One is the only South African Rooibos tea producer that is involved in the process from the very first day of planting, harvesting and brewing, to the day the consumer picks it up off the shelf.

Just like the healing properties of Rooibos, our purpose is about being good. Good for our community, good for our environment, good to ourselves and good to others. We believe in ethical business practices delivering quality and sustainability throughout the production process. Our mission is to combat the exploitation of local communities in the tea farming industry and build lasting relationships with everyone who interacts with our brand. Our direct ‘source to shelf’ model ensures only the purest, most untainted Rooibos is produced and lovingly packaged.

Start each day with a little goodness.